What do Markham businesses deal with?
Markham is home to a lot of technology companies, professional services firms and clinics. What they have in common is software. A tech company runs a CRM, a help desk and a stack of subscriptions. A clinic has booking software. An accounting or engineering firm has practice management tools, shared drives and email.
What's usually missing is the connection between those tools. A demo request lands in a shared inbox and waits for someone to copy it into HubSpot. A new client fills in a form, and their details are typed again into the billing system. A patient books online, but reminders only go out by email, where they're easy to miss.
Tech companies have a second problem. Your developers could build these internal automations, but every hour they spend on office plumbing is an hour taken from the product. Handing that work to someone outside the product team is often the cheaper choice.