Missed-call text-back
What it does: When a call goes unanswered, the caller gets a text from your business number right away, something like "Sorry we missed your call. What can we help you with?" Their reply comes to your phone or your CRM, so you call back knowing what the job is. It works with a Twilio number or with call forwarding from the line you already have.
Who it suits: Trades, home services and shops where the owner is often busy with a customer. For example, a fence rental company that misses calls while its crew is out dropping off panels.
Good fit if:
- You miss calls during working hours
- Most callers are new customers shopping around
- A fast reply usually wins the job
Skip it if: nearly all your calls come from regulars who are happy to wait for a call back, or someone already answers almost every call.